The video team at Matter Communications has always served much of it's own clientele separate to the PR clients the parent company may be known for. To appeal to a broader audience, Matter created Gusto, a small but mighty team of animators and video professionals servicing a broad range of industries.
During my time at Gusto I have been a part of many of the branding initiatives for the company, from designing the website, to creating a podcast identity, I've had a hand in my fair share. Please take a look at some of the highlights.
Designer
Animator
Illustrator
Illustrators, animators, editors, and producers, all dug in to create a killer anthem that shows off all our personalities. I animated a section, that ended with a golf ball dinging my car, ouch.
Going Rounds was a podcast featuring the Gusto team and invited guests talking about video production, marketing and their careers within it. The podcast had 2 main sections, "Going Rounds With" where a Gusto team member interviewed an industry professional, and "In This Corner" where one of us talked about our own career.
We would regularly post promos to the Gusto social media channels to get eyes on the latest releases, these are a few examples of how they looked.
This quarterly live show needed a consistent look to give it that "live show" feel, I created a title sequence as well as a graphics package to give the show a strong brand.