Gusto

Let's Go With Gusto

Defining a new brand identity.

The video team at Matter Communications has always served much of it's own clientele separate to the PR clients the parent company may be known for. To appeal to a broader audience, Matter created Gusto, a small but mighty team of animators and video professionals servicing a broad range of industries.

During my time at Gusto I have been a part of many of the branding initiatives for the company, from designing the website, to creating a podcast identity, I've had a hand in my fair share. Please take a look at some of the highlights.

Roles

Designer

Animator

Illustrator

My name is Joey Sullivan and I am a Graphic Designer based in New Hampshire.

Currently, I am the Graphic Designer at Grappone Automotive, where my focus is mainly on branding as well as advertisement.

Proficient Design Skills

Fundamental Concepts
Typography
Illustration
Animation
Visual Storytelling
Compostition
Grid Structure
Identity Systems

Programs
Adobe Photoshop
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe XD

Languages
HTML
CSS

Shoot Me A Message

I love helping others tell their story through design. If you have a voice that you want heard, look no further. Send me an email detailing what you're looking for, and I will get back to you within 48 hours.

Email Me

Link not working? You can reach me at joey@joeysullivan.net.

Follow Me

insta
linkedin
pinterest

Gusto Brand Anthem

Illustrators, animators, editors, and producers, all dug in to create a killer anthem that shows off all our personalities. I animated a section, that ended with a golf ball dinging my car, ouch.

Going Rounds Podcast Identity

q2_storyboard_01
q2_storyboard_02

podcast Logos

Going Rounds was a podcast featuring the Gusto team and invited guests talking about video production, marketing and their careers within it. The podcast had 2 main sections, "Going Rounds With" where a Gusto team member interviewed an industry professional, and "In This Corner" where one of us talked about our own career.

Social Graphics

We would regularly post promos to the Gusto social media channels to get eyes on the latest releases, these are a few examples of how they looked.

Podcast Thumbnail Examples

Let's Go Live Show Identity

This quarterly live show needed a consistent look to give it that "live show" feel, I created a title sequence as well as a graphics package to give the show a strong brand.

Various Show Graphics

Website Design

404 Webpage Animation

NEED GRAPHIcS FOR 
YOUR VIDEO?

SHOOT ME A MESSAGE

CREDITS

ANIMATION

Joey Sullivan

Joe Skoniecki

Tanner Bjorlie

Kyle Faneuff

Editor

John Woodall

SCRIPT

Shaw flick

maia Laperle

CREATIVE DIRECTION

Tim Bradley
Nicole Bedard

ALSO CHECK OUT

Thanks for stopping by.