Grappone Automotive Group

Together

In response to the COVID-19 pandemic, Grappone Automotive tasked me with pivoting quickly to a more relevant TV spot.

Grappone is a company that is heavily invested in the local community. During these difficult times, even with business slowing to a creep, the company wanted to act as a guiding light for the local community. After nearly completing an animated sales commercial, I was asked to pivot to a more sensitive message.

The purpose of this video was to enforce the reputation that Grappone has developed, and remain at the front of the local communities mind during a time when car sales are not at the forefront. At the end of the semester with this book, I was honestly pretty disappointed with my project overall, and was feeling as though a class where you create a full book was a bit of a stretch. After putting in the extra time, my opinion has changed, and I honestly think that illustration was the most rewarding class I have taken to this day.