Truzo

340B Has Never Been So Easy

Simplifying a convoluted process.

Kalderos, a brand in the healthcare space, approached Matter Communications to help launch their upcoming program for companies looking to simplify their drug discount process. I'm not going to pretend like I'm an expert in 340B claim submission, but our mission was clear. Create a compelling brand that stands out in the crowded healthcare space, embodying the friendly and straightforward approach they're aiming for. I had the idea to swap the Corporate Memphis illustrations other brands use, with friendlier characters (who have eyes). This catapulted the process, while Jenn Hufton, the Creative Director at Matter worked on the logo, fonts, and web. I approached illustration and animation to create a cohesive brand that stands out against the noise and exemplifies their friendly, simple new process.